El Fomentador

Alive and well in Mexico…

Felicidades Waldo’s Mart

with 7 comments

Happy B-Day to Waldo

I like to give Waldos Mart a hard time. But I shop there, and I know lots of people that do. Last time I was there they had a new shipment of religious candles on the shelves…and not a ‘Holy Death’ candle in the bunch! Bravo, bravo, Waldo. I don’t know if there is an actual Waldo, but the big news is that the discount chain, with outlets across Mexico, turned 10 years old this year. In fact they had a glossy flier printed to help celebrate. It was something like 10 weeks, 10 items, 10 pesos, to mark 10 years. I’m sure you get the theme. So all I can say is:

Happy Birthday! ya’ big lug….

Gentrified Waldos

Probably the really big news, (for Waldomaniacs), is that the chain has started to go up-scale. Well, okay, there has been an attempt to go a little more up-scale. Actually, the new stores I’ve seen are in ‘roomier’ buildings, better lighting, wider aisles, with what would appear to be, oh I don’t know, a more thoughtful layout of the myriad of products offered by the great Waldo. True, the shelves still contain some of the same kind of crazy stuff from the four-corners-of-the-world. Like, for example, strawberry jam from Egypt, enjoy it with “Obrian’s”  brand peanut butter from China; spread some on your favorite crackers from Spain, Vietnam or Indonesia. The ones from Vietnam are kind of a generic “Ritz”, produced under the “Kihn Do” label, clever, huh?

Exotic treasures for the sweet tooth brought to you by Waldo from the Far East

There’s a variety of hard candies from a variety of places stretching from the Argentine to the United Arab Emirates. Don’t forget to pick-up some snacks for the kids. I especially like the “Fear Factor” gummies, but a lot of tiny tykes go for the Gummy Dinosaurs; a selection of bubble gum pops, candy-filled straws, marshmallows and assorted gumballs, (all of the above imported from China), should be enough to give anyone a sugar-rush, not to mention trace amounts of a hand-full of other, as of yet, unidentified chemical compounds. I shouldn’t really pick on China, but what the hell? I’m sorry, but I just can’t bring myself to believe that it can be cost-effective to export and distribute Chinese marshmallows around the world. I mean, what is the pay scale for a Chinese marshmallow maker?

Okay, regardless, I’ll let them work that out with their labor union representative. And besides, you’d think they would be more like flattened out ‘mush’mallows by the time they get here.

My point is, if you haven’t visited a Waldo’s near you lately you may be surprised the next time you drop in. In fact, I’m surprised every time I go there. For example, a couple of months ago I walked in to find, of all things, boxes of good-ol’  Cap’n Crunch and jars of honest-to-goodness Skippy peanut butter. I thought I had died and gone to dollar-store heaven. Well actually, they were priced closer to around two and a half dollars.  Hey, this whole up-scale thing doesn’t come cheap. I told an American I know about the Captain Crunch cereal and he said, “Oh great, I love Captain Crunch, and I haven’t had the roof of my mouth torn to shreds for a long time”.  I don’t know how the old gezzer does it, but the Cap’n sure makes them durn things crunchy!!!

I hate to break the bad news but they are all sold out now. But the last time I checked they still had some chocolate covered Goobers (hecho en USA) in the movie theater box, so really, don’t hesitate, don’t cogitate. Hasten to Waldo’s and maybe I’ll see you in the cookie section trying to decide between brands from Turkey, Germany, China, Brazil, Columbia, Mexico or the US. Really it’s like a little trip around the world! Luego, amigos.

7 Responses

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  1. Introduce me I’m harry
    hello my friends is my first time to visiting here, wow ur blog is very good and ur articles is very awesome, i’m glad to be here for read it. thanks for share anything. is a place to learn something

    Harry Seenthing

    July 4, 2009 at 5:32 pm

    • Thanks Harry, nice to meet you–I like to think I’ve learned a few things too, over time!! Thanks again, adios.

      El Fomentador

      July 10, 2009 at 8:11 pm

  2. Great post!


    July 7, 2009 at 10:19 am

  3. hey!!!, nice info!!! i see you do your homework. I’ve also visited them lately and seen the “upscale” you mention… they look good!! … I have to confess I´m a fan also… Have you seen all the great branded items! like garfield and disney? and all the Lindt chocolates and the baskin robbins candies… really it´s a great treasure hunt… which store are you recommending??? I didn´t get to see the cap n`crunch cereal …dang…. well luv your blog, thanks for the insight… hope we keep reading much more of this!!!

    la signora Waldo

    July 7, 2009 at 8:17 pm

    • Hey yourself, la signora Waldo. Thanks for your comments, Waldomania appears to be spreading! A guy from Mexico’s west coast told me years ago that Waldos gets a lot of their merchandise by buying big shipping containers filled with mixed-lots of products. So that is why it can become a “treasure hunt”, although it could, at times, also be called a “crap-shoot.” More and more items are being marked as produced for, and imported by, Waldos.

      There are a lot of ‘branded items’, even though they are often produced somewhere in Asia anyway.

      I can’t really recommend one location over the other. Oddly enough, or perhaps, pathetically enough, checking out what is available at the different stores
      can be part of the ‘fun’!!! Part of the ‘Waldos experience’. And after a few visits shoppers don’t have to spend a lot of time looking at the shelves full of items that never seem to change.

      Thanks again, guess I’ll look for you lurking around the candy aisle!

      El Fomentador

      July 10, 2009 at 8:41 pm

  4. interesting material, where such topics do you find? I will often go


    July 21, 2009 at 1:48 am

  5. hmmm, great post


    July 25, 2009 at 10:48 pm

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